In this two day assignment I have to take three photos using disposable cups for a company called Huhtamaki which is one of the worlds largest packaging manufacturers and are a major player in the UK disposable packaging market who sell these cups to high street coffee chains, fast food chains, vending machines and contract caterers.
I have to create image for Huhtamaki to use in a variety of foodservice trade PR and advertising activities following the 'beverage to go' brief, the winner will also win £500 and runners up could win £250 each.
Initial Ideas
- Take a picture of someone holding the cup acting as-if it warming there hands up.
- Lego men (toys) climbing into or around the cup.
- Cup in front of a coffee machine with a sallow depth of field.
- Massive stack of coffee cups all next to each other.
- Replace a building with a coffee cup.
- Put loads of large coffee cups on a landscape.
Research.
I then Had the idea of replaceing a building with a paper cup as its more noticable than a road cone or a bin, also if I replace a building next to a building that uses the Huhtamaki products it will show other companys who uses these cups so they know that they can be trusted.
Huhtamaki.
Huhtamaki is a packaging company which make foodservice paper cups and other paper foodservice products since 1920. They offer multinational customers opportunities to improve both their efficiencies and standards by adopting similar packaging. Their main customer markets include fast food restaurants, ice-cream and other consumer goods markets, fresh food packers as well as retailers. Many of the oldest and finest names in packaging now belong to Huhtamaki, Huhtamaki’s sub-brands include the retail brands Chinet, Bibo and Lily as well as the BioWare family of compostable tableware and packaging. Huhtamaki employs approximately 13,000 employees in 54 manufacturing units and several sales offices in 33 countries worldwide.
No comments:
Post a Comment